Wake up Erie, it's 2010. As a designer your everyday life is focused on critiquing the world around you. I find myself often thinking, "Why do so many businesses use Papyrus as its logotype?" The most perplexing aspect of this question presents itself in a company name that claims to be "modern" or "contemporary" but yet uses a Papyrus font. This specific font has a historical and somewhat ancient aesthetic, so how can be considered in creating a name or logo for a "modern" business? Erie is a great place that deserves great design. Not only is it lacking great design, it is seemingly out of date.